Formulations That Build Brands

Helping Pet Food & Supplement Companies Develop Products That People Never Stop Buying 

Avoid Becoming A Commodity, Get Unique Instead

Here's How VetNutritionLine Product Development Helps You Transform Your Business & Pet Lives 

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    Built To Stand Out

    The provided specific knowledge and expertise in pet nutrition and pet health is ideal for companies that want to commercialize truly unique products. This means real value for pet owners, and premium positioning for you. Because when your product is different and superior, you can command higher price points—and keep more of every sale in margin.

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    Built To Convert

    When the value of your product is real - and backed by real evidence - conveying that value to your potential customers becomes so much easier. Both referrals and 5-star reviews flow and acquiring new customers ceases to be something you need to worry about.

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    Built To Enhance Loyalty

    If your product works like nothing else, pet owners stick around and forgive everything else - even slow delivery or mediocre customer service. If you care about retention and recurrent revenue, product is king. VetNutritionLine evidence-based approch guarantees that you will wear that crown.

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    Built For Growth

    Stack premium margins (because you are selling a premium product) on top of rising lifetime customer value (because they continue to buy from you since you overdelivered) and shrinking customer acquisition cost (because of better conversion rates and word of mouth)... and you'll get the ultimate formula for growth. That financial flywheel gives you the cash to scale marketing, expand SKUs, and outpace every competitor in your niche, wheter you are focusing on a local or global scale.

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VNL Clients

Serving some of the best in the industry. A few examples:

VNL Collaborations

Proud to work with

The Offer

(Available on a per-project basis)

VetNutritionLine will provide you with formulations that are

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    Extra Effective
    Whether it's a new product formulation or a review of your current offer, the focus is on building the strongest possible product based on the current evidence and first principles thinking, adapting to your sourcing preferences and COGS goals.
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    Safe & Compliant
    You'll get a safety assessment + an international regulatory review (AAFCO, FEDIAF & NRC compliance for complete pet food, regulatory compliance based on the relevant legal frameworks for supplements).
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    One Of A Kind
    You'll get a product differentiation matrix to guarantee your unique value proposition. The aim is to ensuring you have ideal product-market fit and helping you create your own category - to then dominate it.

Free Bonuses

Always included in the services

  • For Your Time & Wallet

    • Quick turnaround: fast delivery (together with high quality) is the defining aspect of my service
    • Zero extra costs: follow-ups included until product is ready to ship
  • For Your Marketing

    • “Vet-developed” Claim
    • Tailor-made claim bank
    • Veterinary FAQs to educate consumers
    • Conform to WSAVA Guidelines On Selecting Pet Food (Formulated by PhD Vet Nutritionist)
  • For Your Evidence

    • Survey for palatability testing
    • Feeding trial protocol template
    • Communications with food testing labs (all you need to do is ship the samples)
    • Fast-track access to CRO Partner

What Petpreneurs Say

  • “We could not recommend working with Davide more highly. He is incredibly knowledgeable about pet nutrition, and pet food formulations. He also understands the business requirements and practical implications of his work. His advice and input have been invaluable to our product knowledge and development over the last six months. In addition to this, he easily fitted into the team and brought a huge amount of passion and enthusiasm to his work. A truly exceptional vet and advisor!"

    CEO Meatly
  • “Working with Davide is an invaluable asset to our mission at Marleybones. His expertise ensures that our recipes not only align with FEDIAF guidelines but also meet the highest nutritional standards for dogs. With his veterinary expertise, Davide has expertly formulated our supplement range using scientifically proven, functional ingredients to support dogs' health. Beyond his formulations, he goes the extra mile to educate our customers in dog nutrition, providing a trusted source of knowledge within our community. He is amazing to work with, and we are incredibly fortunate to collaborate with Davide and benefit from his dedication to pet health and nutrition.”

    Co-founder Marleybones
  • "Very knowledgeable, great communication and timeliness. Davide's expertise in pet nutrition is packaged in a service that is fast, reliable and effective. Definitely recommended to any business owner who wants to build a great product for pet owners!"

    Founder Dogalicious

About Me

Davide Stefanutti, DVM, PhD

Degree in Veterinary Medicine

Graduated at University of Padova, Italy, in 2019.

PhD in Veterinary Science and Food Safety, curriculum Clinical Nutrition

I completed a PhD in Veterinary Science and Food Safety (2020-2024), curriculum Clinical Nutrition, with thesis titled "Sustainable and innovative ingredients in pet nutrition: microalgae and cultivated meat".

After investigating the use of blue-green micro-algae in dogs and cats in Italy, I moved to the Tufts University Center for Cellular Agriculture in Boston, US, to study the potential application of cultivated meat for pet food. Finally I concluded my PhD as a visiting researcher in London at the leading cultivated meat pet food start-up, Meatly. 

Simultaneously with my PhD, to specialise in evidence-based clinical nutrition I also trained as a resident at the European College of Veterinary and Comparative Nutrition (2022-2024).

Consultant Experience

  • Worked with Meatly on cultivated meat product for pet food since July 2023; Meatly Chicken became the first cultivated product in the world gaining regulatory approval for pet food in 2024, and the first ever cultivated meat being sold for pets in 2025.
  • Translated the expertise in nutraceuticals gained during my PhD to help develop dozens of innovative supplements.
  • Worked with manufacturers of complete pet food to guarantee safety and nutritional soundness of their recipes.

Other experience

Besides being Meatly Veterinary Nutrition Advisor, I am the Team Lead Pet Health of the US-based CRO Citruslabs, which conducts clinical trials to verify the efficacy of pet health products - testing with client-owned pets in the safety of their homes, and never on animals. 

I've been doing clinical nutrition consultation for pet owners since the beginning of my PhD.

I am author of several scientific papers published in peer-reviewed journals and speaker at international conferences and training courses for veterinarians. 

I am a member of the European Society of Veterinary and Comparative Nutrition and I am part of the nutritional committee of UK Pet Food. 

The Promises I Make & Keep

Because a high-quality outcome is not enough if the service is slow, difficult and unpredictable...

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    Super Fast
    I only onboard 2 new clients per month to guarantee first delivery in as little as 5 days. Emails and whatsapp are answered in max 24 hours, even on weekends. Zoom calls can be booked just a few hours in advance.
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    Straighforward
    From the first call to project conclusion, you’ll know exactly what we’re doing, why it matters, and what it will cost. You get plain-language updates, milestone checklists, and a single point of contact—me—so you can focus on marketing and sales while the nutrition science is taken care of in the background.
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    Guaranteed
    You don’t pay a cent until YOU are 100% satisfied and declare the project complete. In other words, no financial risk on your side.

And what if you need an ongoing service?

I got you covered: the advantages of working with a Fractional Head of Nutrition / Fractional Chief Vet Officer

(Available under retainer agreement)

Specificity
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Overcome specific challenges using real expertise, fast - because I can focus immediately and solely on the business’ bottom-line needs related to product development.

Flexibility
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For the vast majority of pet food and supplement companies, having an in-house PhD or board-certified vet nutritionist is a waste. 80% of their time is spent doing tasks that do not require that level of expertise (and compensation). But since the other 20% is really important stuff, you still need to work with such a professional. The fractional model provides you exactly the type of flexibility you need. You will have a communication line always opened with me for ongoing fast support, but deploy resources towards product development only when you actually need it.

Affordability
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You pay for output, not time. You don’t have to pay my tax, pension, holiday, sickness, etc. You only pay to build a better product… a small investment with massive, asymmetric ROI.

Frequently Asked Questions

Got questions? I've got answers

Ready to grow your pet food or supplement business?

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